To help a challenger insurance brand regain relevance and re-engage consumers, Nature was brought in to provide strategic brand guidance. By assessing current positioning, identifying opportunities, and validating new propositions, we helped guide a stronger, more compelling offer. The work led to a successful re-launch, generating renewed momentum and a notable uplift in consumer enquiries.
A challenger brand was lagging behind the category and needed to inject new strength and appeal into its proposition.
Through a longitudinal relationship, we provided guidance on the brand’s current positioning, identified gaps, evaluated valuable brand assets, and assessed the potential of a new proposition.
This culminated in a successful brand re-launch that generated positive momentum and a notable increase in consumer enquiries.