Conducted in February 2026 with 2,283 Australians, Health and Wellness is the latest report from Nature: Next. It maps the attitudes, motivations and behaviours shaping health in Australia right now, and the six distinct mindsets brands need to understand to show up credibly in the space.
Australians don't approach health from the same starting point. Some are highly focused, treating health as central to how they live and make decisions. Others keep it further in the background, engaging when it feels necessary rather than as a daily priority. Within those two broad camps, motivations split further across physical performance, holistic wellbeing, appearance, intuition and convenience. The report maps all six mindsets and sets out what each one means for brands trying to show up credibly in the space.
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Complete the two-minute quiz to find out where you sit among the six Health & Wellness mindsets.
Health means more now. Yet the role it plays and how it is defined differs dramatically across Australians. Take the two-minute quiz to find out which of the six distinct health mindsets you belong to.
Below are pairs of statements that reflect different ways people might think about their health and wellness.
For each pair, move the slider to the position which best describes how you feel.
The full Nature: Next Health & Wellness report unpacks all six mindsets, the opportunities they represent for brands, and the shifts shaping Australian health right now.
Request access to reportHealth Obsessed
17%
Health sits at the absolute centre of their lives. They track everything, spend significantly more than average and are relentlessly chasing physical improvement.
Wellbeing Focused
13%
Health is a top priority, but defined through balance and mental wellbeing rather than data or physical performance. They go entirely by feel.
Image First
21%
Physical fitness and visible results are what matter. They're driven by how they look and the confidence it brings.
Balancers
25%
Health is one priority among many. They weave it into daily life with steady, moderate habits that feel realistic and sustainable.
Short-Cutters
12%
Health sits in the background. They know they should do more but prefer fast, effortless solutions over long-term change.
Coasters
11%
Largely content with where they are. They trust their instincts, do what feels like enough and aren't looking for outside advice.
