Leading full service strategic insights consultancy Nature is proud to announce it won three awards at this year’s Research Society Awards, being named as Large Research Agency of the Year as well as taking home the Research Effectiveness Award for Consumer Insights and the Research Effectiveness Award for Technology and Innovation.
The Research Society Awards are the annual celebration and promotion of the greatest examples of the industry’s impact. Beginning in 2006, the Awards have evolved to best represent the research and insights profession.
These victories add to Nature’s growing list of accolades, which most recently includes winning B&T’s People & Culture Award 2023, bronze at ESOMAR’s Global Research Effectiveness Awards in 2022, inclusion in the 2023 AFR BOSS Best Places to Work list for Media and Marketing, and recipient of the first B Corp Certification for an insights company in Australia and New Zealand.
Nature Founder and Managing Partner, Chris Crook, said: “We are honoured to take out not only one but three awards from The Research Society this year, which is a huge testament to the dedication and contribution made by our people, who have worked incredibly hard to make it happen. This recognition is for them – they have made Nature in 2023 the strongest it’s ever been.
“It also speaks to the leaps and bounds we’ve made in the last 17 years in terms of our work across the industry, our impact in the wider community, and importantly, our service to our clients, with whom we share great relationships. I want to thank the Research Society for its recognition, as well as everyone who helped us this year. It’s not gone unnoticed.”
“We are so proud to be where we are right now, being a trusted partner for organisations seeking insightful and actionable solutions”, he said.
Nature has won the prestigious Large Research Organisation of the Year Award, which recognises organisations that put quality research and people at the heart of their overall strategy. This award is an acknowledgement of professional business success. It recognises businesses that demonstrate long-term commitment to better business outcomes, commitment to people and culture, and quality research. Nature’s ethos revolves around these elements, with a focus on informing tomorrow.
Nature won the Research Effectiveness Award for Consumer Insights for its work with Asahi Lifestyle Beverages, selected for its innovative solution in choice model design in FMCG markets. This approach enabled Asahi to make informed pricing decisions that drove business growth.
Nature also won the Research Effectiveness Award for Technology and Innovation for its work revolutionising choice modelling. The work solves complications relating to making predictions in dynamic markets by adding a time dimension to simulate a full promotional calendar.
Nature’s Director of People and Culture, Trudi Sampola, said: “It’s a genuinely massive moment for us as a business to be recognised so well at the Research Society Awards. These wins really show how our effort and commitment to our people have paid off in spades. It comes at the perfect time for us, after having taken home the B&T 2023 People & Culture Award just last week. We can’t wait to celebrate with the whole team.”
These latest wins follow Nature’s recent recognition as the winner of B&T’s 2023 People & Culture Award for companies under 100 employees, which occurred earlier in the week as a result of its dedication to its people, its workplace culture, and through its leading learning and development program.