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21 Nov 2023
Unveiling the Dynamic Nature of FMCG Markets: A Revolutionary Approach to Choice Modelling
Nature's groundbreaking Monte Carlo overlay approach represents a significant leap forward in the field of marketing analytics. Our work utilising this methodology has gained recognition at The Research Society's Awards, a testament to its potential to revolutionise FMCG decision-making.
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22 Aug 2023
Nature Celebrates First Year as B Corp 
To celebrate Nature's first B Corp birthday, we asked our team what being a B Corp means to them. 
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27 Jul 2023
How to survive and win in a divided Australia
The third instalment of Nature's Cost-of-Living series is here. This groundbreaking report introduces a new segmentation that sheds light on the stark divisions created by Australia's cost of living crisis.
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11 Jul 2023
Breakfast Event: How to survive and win in a divided Australia
The highly anticipated third instalment of Nature’s Cost of Living series is coming soon. Join us in Sydney on July 27 for the segmentation launch event.
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03 Jul 2023
Q&A: Winning the Consumer of 2030
Following on from Aliya's original piece on the consumer of 2023, this Q&A provides further insights into branding, sustainability, and the intersection of technology and commerce.
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28 Jun 2023
The Power of Pack Price Architecture
Ensuring marketers and revenue managers get pack shrinkflation and price stretch right, amidst the cost-of-living crisis.
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15 Jun 2023
Crunching the Numbers: The connection between Hot Chips and Brand Love
New research uncovers the fast-food restaurants Aussies love
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