News

01 Apr 2026

Tired, cautious and tuning out. This is Australia's new normal.

Australians aren't asking brands to solve the world's problems. They're asking for something far more achievable: to be made to feel a little more capable, a little more comfortable, a little more seen.

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08 Apr 2025

Navigating the Digital Divide: Teens, social media, and the balance between connection and wellbeing

New insights reveal a complex picture of teen life online, where social media is both harmful and helpful. As policymakers weigh a ban for under-16s, young Australians share a fuller story: they want protection but also value connection and creativity. Nature’s Navigating the Digital Divide explores how teens are managing this digital world.

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11 Mar 2025

Young Australians believe YouTube is a positive force amidst a sea of social addictive platforms – so, why ban it?

Should YouTube be exempt from Australia's upcoming social media ban for those under 16? It's currently a hot topic, with a government discussion paper revealing plans to exclude YouTube from the ban, prompting a strong response from Meta, TikTok and Snap.

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11 Feb 2025

The Golden Era of Sports Partnerships: A Power Play for Brands

Sports viewership and participation in Australia is stronger than ever, driving the growing influence of sports partnerships in brand marketing. But with more brands vying for a piece of the action, how can they truly capitalise on this opportunity? Standing out requires imagination, innovation and marketing discipline.

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28 Nov 2024

Nature Takes Top Honour as 2024 Research Organisation of the Year two years running

Nature has been named the Research Society’s 2024 Organisation of the Year, marking its second consecutive win and reaffirming its status as Australia’s most awarded independent insights consultancy.

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14 Nov 2024

Brand Tracking: Making Your Investment Count, Big or Small

A more comprehensive tracking program should provide sage advice, backed by evidence. With more data to play with and investment in analysis and consulting time, insights agencies are able to weave a narrative of relevance with actionable recommendations that inspire action.

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11 Nov 2024

Innovations in Qual: Announcing significant senior capability growth

We’re excited to share with our community that Christine O'Keefe has joined our team as Head of Qualitative Consulting.

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