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18 Mar 2026

Fuel anxiety is adding to a national mood of uncertainty and volatility

New Nature: Next research suggests fuel security fears are deepening a fragile national mood, as Australians respond not just to the risk of disruption, but to what it signals about uncertainty, volatility and the stability of everyday life.

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28 Jul 2024

Getting Closer to Human Truths with Robust Analytics and Creative Application

This article discusses how combining robust analytics with creative approaches is essential for accurately predicting consumer behaviour and making informed business decisions. It highlights the importance of designing realistic experiments and calibrating data to reflect real-world contexts, thereby reducing the gap between research findings and actual market outcomes.

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02 Apr 2024

CEOs in the spotlight: a gift or a curse?

How CEOs impact their brands in the eyes of everyday customers.

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29 Feb 2024

Inside Nature's Workplace Culture: The Things That Work for Us

Trudi Sampola reflects on the big themes that have been driving Nature's positive momentum.

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01 Feb 2024

Nature expands brand strategy expertise

Nature today announced the expansion of its brand offering with the appointment of Gareth Joe as Brand Strategist.

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29 Nov 2023

Nature's Grand Slam: Four Award-Winning Moments

Strategic insights consultancy wins big at the 2023 Research Society Awards and B&T Awards

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21 Nov 2023

Unveiling the Dynamic Nature of FMCG Markets: A Revolutionary Approach to Choice Modelling

Nature's groundbreaking Monte Carlo overlay approach represents a significant leap forward in the field of marketing analytics. Our work utilising this methodology has gained recognition at The Research Society's Awards, a testament to its potential to revolutionise FMCG decision-making.

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