News

21 Nov 2023

Unveiling the Dynamic Nature of FMCG Markets: A Revolutionary Approach to Choice Modelling

Nature's groundbreaking Monte Carlo overlay approach represents a significant leap forward in the field of marketing analytics. Our work utilising this methodology has gained recognition at The Research Society's Awards, a testament to its potential to revolutionise FMCG decision-making.

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18 Jan 2019

Nature and the Lab’s research uncovers what it is really like to make a complaint to a financial provider

Research conducted by ASIC, Nature and The Lab has shown that in the 12 months up to March’18, 3.2 million Australians had considered making a complaint about a financial services provider – with just under half (1.5 million) in fact doing so.

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04 Jun 2018

Innovating choice modelling to better inform the right FMCG promotional pricing strategy

To make Choice Model results usable, consultants need to move from a static cross-sectional and point-in-time “week-based view” to a “time-based view”, considering how the pricing strategies of different brands overlay over time.

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