News

01 Apr 2026

Tired, cautious and tuning out. This is Australia's new normal.

Australians aren't asking brands to solve the world's problems. They're asking for something far more achievable: to be made to feel a little more capable, a little more comfortable, a little more seen.

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28 Jun 2023

The Power of Pack Price Architecture

Ensuring marketers and revenue managers get pack shrinkflation and price stretch right, amidst the cost-of-living crisis.

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15 Jun 2023

Crunching the Numbers: The connection between Hot Chips and Brand Love

New research uncovers the fast-food restaurants Aussies love

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06 Jun 2023

The Cost-of-Living Crisis: Kiwis Battle Financial Pressures, Prompting Drastic Spending Change

9 in 10 Kiwis are making significant changes to help with cost-of-living pressures, such as seeking cheaper brands and cutting back on subscriptions – with streaming services first on the chopping block.

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29 May 2023

Winning the consumer of 2030: Five big shifts to plan for

We at Nature believe there are five big cultural shifts that are well underway and poised to influence the decade ahead. More so than ever before, successful brands will be those that can both deliver on the now while planning for this future to come.

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23 May 2023

The Employee Experience: Lessons from a Marketer's Onboarding Journey

Nature’s own Trudi Sampola shares valuable insights on transforming standard onboarding into an exceptional employee experience that nurtures engagement and sets the stage for success.

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16 May 2023

Don’t forget the middle: Closing the research-reality gap with Behavioural Economics

As we seek to understand and influence consumer behaviour, businesses and marketers are increasingly turning to Behavioural Economics (BE) for accurate and unbiased studies. Emma Tommasini explains why and how Behavioural Economics (BE) should be used in research design.

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