The Nature approach

The Nature approach

Our approach starts with a clear focus on outcomes.

We clarify the decisions to be made, draw on multiple sources of evidence and commit to our senior experts staying engaged from start to finish. This ensures our advice informs decisions with clarity and confidence, and delivers outstanding service.

The Nature approach

Outcome-focused, human-led, technology-enabled

The Nature approach

Outcome-focused, balancing human expertise and technology

Step 1

Problem framing

We start by clarifying the brief and its context.
Get to the heart of the brief
Understand the broader landscape
Clarify key investment decisions
Prioritise objectives for focus
AI-assisted secondary research and landscape scanning

Step 2

Evidence base

We build an evidence base that's future-ready.
Apply best-practice research and analytics
Draw on diverse, data-agnostic sources
Integrate primary, secondary and behavioural evidence
Stress-test findings from multiple angles
Harness AI to process, synthesise and strengthen the evidence

Step 3

Delivery

We translate insight into advice that delivers impact.
Deliver on the brief
Deliver with impact
Translate findings into ‘so what’ and ‘now what’
Embed outcomes within client organisations
Make insight more accessible through AI-assisted outputs

Aurora

Aurora is Nature's AI. We built it for the way we work.

Aurora is a system of tools, models and workflows we have developed and embedded across our practice, because generic AI tools do not always fit the specific demands of Nature’s approach to research, strategy and evidence-based consulting.

Aurora is constantly being developed and refined by our team. It sits behind the work, not in front of it. The thinking, the direction and the advice remain with our people.

Outcome-focused,
evidence-powered

Our approach is always led by the brief, never by methodology. We start by identifying the required outcomes, and then apply the right mix of research, behavioural science, analytics, cultural intelligence and brand strategy to get there. This ensures our advice is both evidence-based and outcome-focused.

Learn more about our capabilities

Senior experts involved at every stage

Behind every engagement is a senior-led, hands-on team who work collaboratively with you, drawing on the diverse capabilities of our internal team in all engagements. We share and challenge ideas across disciplines, ensuring advice is relevant and useful.

Meet the team

See what our clients say

We’ve been continually impressed by Nature's approach including the thoughtful input, creativity, diligence, and collaboration. We also very much appreciate the way in which Nature worked with us on the myriad of complexities that go hand in hand with the animal welfare space and more specifically the layers of consideration that go into us being a certification.

We knew our decision to work with you all was a good one, but you’ve continually impressed us, and we’ve very much appreciated your enthusiasm and commitment.

Our team has been thoroughly engaged with the process and have appreciated Nature's wealth of expertise. We are really pleased with the outcome, and it’s great to see the new brand now live in market, creating clearer signals of trust.

RSPCA Certified
Krystal Hemsworth - Marketing Manager, RSPCA Approved

"Nature helped us see Canberra’s brand more clearly, and measure how others see us over time. They built a brand equity model to benchmark awareness and perceptions, and a decision-support-system (DSS) to turn those insights in practical guidance. Together, these form the foundation for how Brand Canberra will evaluate its long-term impact. 

Nature's work is also providing value for our partners. The ACT Tourism team has adopted it as their way to track their long-term performance in interstate markets, and it’s helping them make confident decisions about strategy and investment.

The team at Nature are smart, curious, and deeply collaborative. They brought rigour to the research and made it practical and usable for everyone who needs it. They ask the right questions, and they know how to translate complex insights into clear direction.

If you’re looking for a partner who can help you understand your brand and give you the tools to make better decisions, I recommend Nature without hesitation."

Shaka Kane
Shaka Kane - Senior Marketing Manager, Griffith University

“My Nature account team are true business partners. On a recent pack tests project, they were quick to understand our business challenge and went above and beyond to meet our challenging project timelines. Their thorough analysis delivered insightful and action orientated recommendations that we were able to  be effectively implement ahead of launching the new pack design. I look forward to the next opportunity to work with this wonderful Nature team”. – Sarah Smyth, Insights Marketing Manager (Bega Spreads).”

Sarah Smyth
Sarah Smyth - Insights & Innovation Marketing Manager, Bega Foods

“What makes the Nature team really stand out is their ability not simply to design and run incredible research programs and deliver genuine insights; it’s their unique capability in taking that additional step - working with an organisation to embed the insight into the team. Bringing a spirit of true immersion and collaboration in the project we have worked on together has been a real treat for us. It has elevated this work from being a great project to an incredible one, which offers our business lasting value and utility.”

Fay Varsos & Raechel O’Dwyer
Insights Manager – Customer Advocacy & Growth, Customer Insights, Coles

“Nature have risen to the challenge of delivering analysis that goes beyond the data (i.e. the What) and focuses on the So What and Now What that has helped identify clear opportunities for growth within our categories.  Overall, the team at Nature understand the meaning of ‘partner’ and ensure we get what is meaningful to the business and not just what we ask for.”

Darren Kweitel
Senior Consumer & Shopper Insights Manager, Fonterra

“Nature’s report gave us a tangible roadmap forward as a business, clearly explaining the insights (the what’s), the opportunities (the so what’s) and the specific actions moving forward (now what) to the wider business so that we all buy-in/believe and go on the journey together.”

Shannon Donato
Chief Commercial Officer, The Rabbitohs

“Mondelez International has worked with Nature for just over two years now, and in that time we’ve completed over 80 separate projects. The team at Nature always ensures that our projects are managed and completed with care and expertise, as well as providing clear recommendations on strategic direction. I can 100% rely on Nature to provide high quality, timely and clear insights to our business, no matter the scale of the project. Their work clear demonstrates commitment, category knowledge and insight, and is always conducted to the highest standard in terms of quality, content and deliverable. I would definitely recommend Nature in the future, as they have been a great provider of added insight, direction, and added value. I certainly consider Nature to be a highly valued strategic partner to our business”

Dion Brogan
Senior Consumer Insights Manager at Mondelez

“What we found in Nature was not just a research agency but a group of intelligent strategic thinkers who immersed themselves in our brand's problems and opportunities. The team at Nature became part of the team at Patties and whether that be for internal workshops or customer facing presentations, our partnership is born from a truly a collaborative approach, which is a credit to how Nature manage their client relationships”

Stuart Smyth
Strategy Director at Patties Foods

“I've worked with Nature on a number of projects for the past six years and have always found them to be client focused with high levels of client engagement, easy to work with as they take the time to understand your business needs; and the data quality is outstanding“

Sally Harris
Senior Insights Officer at Public Transport Victoria

“Nature’s difference lies in the people, who are energetic, experienced and inspiring. Nature do all the basics very well, but the team really excels when solving complex marketing problems, offering creative and innovative research solutions. They are the complete package.”

Zac Gelman
Marketing Manager at CUB

“Nature managed to start as a boutique company and retain that boutique-y feel. Really, they challenge us, they really force us to think further and get a better outcome.”

Rogerio Pereira
Head of Consumer Insights and Performance, Bega Dairy & Drinks

“I think the big difference in working with Nature is having constant access to senior leaders. They roll their sleeves up and they get involved in the day-to-day activity and are always visible and involved.”

Yolanda Uys
Chief Marketing Officer, Reece

“What you get with Nature is a team that has actually thought through your problem. They bring things you don’t expected or hadn’t thought of, with a strong commercial lens as well

Nick Hickford
General Manager, Strategic Program Delivery, Bulla Dairies

“A hallmark of my relationship with Nature across multiple businesses and categories is that regardless of the scale and complexity of the project, the service levels of the team, their interest and willingness go above and beyond is exceptional the whole way through. What also distinguishes Nature is just the elegant simplicity of storytelling and presenting data in a way that makes it easy to understand what to do with as opposed to what it says. I candidly don’t know how they do it but from the most senior members in the business who I’ve been dealing with for 5 years right through to new recruits. There’s clearly something in the water in the agency”

Drewe Letchford
Hardware: Surface & PC Accessories Category Lead, Microsoft
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