One part data and one part storytelling, Alex landed in insights as the intersection of marketing and journalism - with a healthy dash of math on top.
Alex's unique perspective stems from this blend, enabling a holistic approach to problem-solving that has helped brands across global FMCG, retail, and service industries answer questions.
With a diverse background in developing both brand communications and NPD innovations, Alex leverages modern analysis tools and emerging market trends to bring rigor, context, and creativity to their insights.