Having spent the vast majority of his youth moving around Europe, and constantly finding himself in new confusing environments, Alex quickly learned three important things: observe, ask questions, and the food is always better in Italy.
Unsurprisingly, two of those three skills have served him very well in his near decade-long career in Research here in Australia (and he still stands by the third, although India puts up a darn good fight).
Alex is a keen quantitative researcher with extensive experience across a wide range of approaches (brand tracking, U+A, segmentation, and then more brand tracking, etc) and categories such as online services, utilities, financial and healthcare industries. He loves telling a good story through numbers, and getting to the root of clients’ questions, especially if it’s done through beautiful report design. He is secretly (not really, he tells everyone) passionate about that too.
Before falling prey to the beguiling siren’s call of market research, Alex spent over a decade across the partition, in marketing (has a shiny Masters Degree to prove it) and working for blue chips such as Johnson & Johnson and Microsoft back in Spain.