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Chris Crook

Managing Partner

If Nature were a school there’s no doubt Chris would be the school captain! A natural born leader with more energy and enthusiasm than a US cheer leading squad – Chris is not just the “figurehead guy” who started Nature, but a very driven MD, injecting passion, care and enthusiasm into the business and its team on a daily basis.

As well as enjoying the challenge of running a highly successful growing agency, Chris is at his best when working closely with clients to understand their business challenges and imperatives, and when applying his methodological expertise and multi-sector experience in crafting data and evidence-based approaches that provide Nature’s clients the clarity they need to make key business decisions.


Chris’s career spans 25 years in both consulting and corporate roles:

  • At Telstra, Chris was Director of Customer Insights and Analytics.
  • Before starting Nature in 2006, he was a Partner at Blue Moon Research & Planning, where he developed and ran their Melbourne office for 4 years.
  • He was a Director at TNS, where he initiated and developed their Advanced Methods Group, and ran their Finance and Business Services team in Melbourne.
  • Chris began his career with Advanis Inc., a Canadian choice modelling firm, under the guidance of pioneers in the field.

Chris has a PhD from ANU in quantitative social science and has held fellowships at the University of Wisconsin and Utrecht University, The Netherlands. He has published an academic book and several articles in refereed journals, and has presented at conferences in Cape Town, Vermont, Stockholm, The Netherlands, Australia, and Singapore. He is also accredited as a QPR (Qualified Professional Researcher).

  • A proud father to 3 energetic boys, Chris can be frequently spotted cheering on his kids from the soccer sideline, racing around Lysterfield mountain bike track or surfing with them on the South Gippsland Coast
  • Hard to keep indoors during sunny weather, Chris can also be spotted playing one of his many sporting pursuits: tennis, golf, hockey, windsurfing, paddle boarding to name just a few!   
  • Not one for sitting down and reading a book (much to his wife’s dismay!), Chris is also a lover of cooking and travel. With a slightly alarming knack of learning new languages and local accents, Chris is always eager to use one of his 3 passports to jump on a plane and travel.
  • Specialty Quiz Topic: Tasmania
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