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Femi Hardwick-Slack

Senior Associate Director

Originally from the UK, Femi started her career in organisational research, conducting in-house projects in the education and not-for profit sector.

Femi made the move into market research several years ago after moving to Australia and has since worked across a range of industries including retail, FMCG, entertainment, education and charities.

Her experience spans across both ongoing and ad-hoc studies, and she has unique experience in managing large-scale, complex projects. Her skill here lies in taking the complexity out of the interpretation of data, delivering focused and strategic recommendations.

Femi is also passionate about telling impactful stories with data, presented in a visually engaging way.

  • Femi’s favourite pastimes are binge watching Netflix documentaries, travelling, and eating out as much as possible (mainly to avoid cooking)
  • She enjoys nothing more than terrible dad jokes, memes and puns, and does her best to weave them into any conversation. She’d like to do more research into ketchup, but the sauces are too unreliable.


Specialty Quiz Topic: While she can’t claim to have a specialist quiz topic, she is sporadically able to answer questions on British history.