Originally from the UK, Femi started her career in organisational research, conducting in-house projects in the education and not-for profit sector.
Femi made the move into market research several years ago after moving to Australia and has since worked across a range of industries including retail, FMCG, entertainment, education and charities.
Her experience spans across both ongoing and ad-hoc studies, and she has unique experience in managing large-scale, complex projects. Her skill here lies in taking the complexity out of the interpretation of data, delivering focused and strategic recommendations.
Femi is also passionate about telling impactful stories with data, presented in a visually engaging way.
Specialty Quiz Topic: While she can’t claim to have a specialist quiz topic, she is sporadically able to answer questions on British history.