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Isobel Fry

Consultant

Originally from the UK, Issy is a quant and qual researcher, with a background in communications and branding research.

She’s fascinated by which topics really connect or divide opinions, and what drives these opinions - especially when they're unexpected.

After studying Social Science Research Methods at university, she most recently worked in the research team at a communications consultancy in London, giving her a solid grounding in research methodologies and how these can be used to help guide clients' branding and comms strategy.

Issy’s worked with clients across a range of industries, including not-for-profits, sports associations, built environment, global health and energy.


  • Issy’s happiest by the water, and nothing beats an ocean sunset
  • She loves travelling and spent her birthday this year camping at the top of an active volcano in Guatemala
  • Specialty Quiz Topic: London Underground Stations
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