With a degree in Business Management majoring in Marketing and Economics, Jed found his way to qualitative research through fusing his passion for data-driven strategy, creative flare and getting to the heart of consumer behaviour.
Jed loves staying on the pulse of culture and has an enduring fascination with how people influence and are influenced by the world around them. Over his insights consultancy career, he has delivered work across a breadth of categories and briefs, applying contemporary qualitative methods to dig deeper, tell great stories, and unlock meaningful opportunities that strike a chord.
Before Nature, Jed rose through the ranks at The Lab Insight & Strategy, and Queensland Government, developing a diverse skillset to confidently tackle challenges in both the private and public sector.
Speciality Quiz Topic: Flags of the world