Jessica first discovered her passion for insights at university when completing her qualitative dissertation on The Privacy Paradox of Gen Z consumer behaviour in the online disclosure of personal data. Jessica completed a diploma in Business Studies followed by a Bachelor of Science in Marketing at the Technological University Dublin in Ireland.
Prior to joining Nature, Jessica's career began at Opinions Insights and Consultancy, where she gained a vast amount of experience across both qualitative and quantitative research projects. The dynamic nature and constant evolution of consumer trends keeps her engaged and motivated to deliver impactful research for her clients.