Khush is an experienced research specialist and has been in the industry for over 12 years with a focus on retail and FMCG. She has designed and led numerous consumer research projects locally and globally.
With strong button-down research skills, her analytical and detail-oriented skills help her land on insights to drive real change. She is fanatical about delivering high-quality work and has a desire to understand what makes the client’s business tick.
Prior to Nature, Khush was an Associate Director at The Evolved Group where she managed the Mondelez account to deliver strategic insights using innovative technology and fostered a strong client relationship. She also managed long term consumer experience trackers for retail giants like Coles and Kmart. Khush is experienced in delivering insights covering a range of areas including tracking, sensory research, product / concept testing and employee feedback.
Khush believes that as a market research consultant, we should focus on human experience and empathy to gain a fresh perspective to solve problems.