With a degree focused on public administration, Liam started his professional career in the NFP sector before gravitating towards research driven by a keen interest to understand how attitudes and perceptions influence people’s behaviour.
He now specialises in quantitative methodologies, especially segmentations, U&As, tracking and concept testing. Alongside this, Liam also has experience in blending additional data sources including scan and shopper data to create holistic data-driven insights that influence decision making.
His experience covers primarily FMCG, healthcare, telecommunications and local government but he is always open to broadening his exposure to other sectors.
Speciality Quiz Topic: Music (preferably 90’s/00’s) as I’m starting to lose touch with modern pop music