Lilia brings a unique blend of structure, creativity and strategic thinking to her role as Qualitative Operations Manager at Nature.
With a background spanning marketing, qualitative research and operations, she thrives at the intersection of insight and delivery, making sure great thinking is matched with seamless execution. Lilia is known for keeping her cool under pressure, designing thoughtful systems and building relationships that make complex projects feel simple.
She has a particular love for getting stuck into the heart of human behaviour through in-depth interviews, co-creation workshops and ethnographic research. Whether she’s mapping fieldwork across time zones or shaping research that informs comms and brand strategy, Lilia brings calm, clarity and care to every step of the journey.
Her favourite kind of work? When empathy and rigour come together to create something meaningful and useful for clients and for the people they’re trying to reach.
Spins on an aerial hoop and might run off with the circus any day now
Stronger than she looks (and not just metaphorically)
Loves to go on motorcycle rides
Is a chronic Googler, always reading something, loves a good laugh and styling an outfit like it’s a mood
Will absolutely over-prepare for trivia, then forget everything when it starts