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Luke Crellin

Senior Consultant

Luke started his market research career at Kantar Sydney chasing his desire to know the ‘why’ and ‘how’ of human decision making.

He has a quantitative background with extensive experience in both brand and creative across a range of different categories from FMCG to Finance.


Within his relatively short time in the market research industry Luke has worked on brand strategy pieces for beer brands, brand health tracking for financial clients, numerous creative pre-test pieces for FMCG, and concept tests for both clients in the FMCG and the Financial space. Luke loves getting experience across various methodologies and categories whilst unlocking insights that help deliver real actionable impact for the client.

  • As soon as the weekend hits, Luke will be outdoors either fishing, surfing, hiking, mountain biking, rock climbing or walking his dog
  • Set himself a goal to rock climb El Capitan in Yosemite one day
  • Considers himself an amateur dog trainer after successfully training his rescue kelpie to perform 35+ different behaviors (with this number increasing)

Specialty Quiz Topic: Adventure Sports or Dog Training

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