'Manda fell into the world of research "by accident", taking on a CATI call centre role halfway through completing her Music Business degree.
Fast forward a couple of decades, and while life in the entertainment industry didn't eventuate, a career in insights did, fuelled by her unending curiosity about what makes people tick.
Over the course of 15+ years, 'Manda has honed her predominantly quantitative skills with clients spanning a broad range of sectors, but with a particular focus on FMCG - especially food and beverage, a world she lives and breathes. This interest has also taken 'Manda to the other side of the fence, with time spent in the insights team at Asahi Lifestyle Beverages before an eventual agency-side return to Nature.
Though brand health, comms testing, and foundational U&A studies are her bread and butter, 'Manda also has experience with (and greatly enjoys!) market segmentation, NPD exploration, and sensory work.
Specialty quiz topic: The dream – late 90’s emo & punk / hop varieties commonly used in West Coast IPAs. The reality – blanking on answers to all of her topics of interest and instead chiming in at odd times on the most random geography/nature-based/linguistic questions