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Olivia McGifford

Senior Consultant

Olivia is a quantitative researcher who loves to find the answers to tricky questions and has been in the industry for over 4 years. She has a degree in Psychology, which focused on behavioural sciences and sports.

Olivia has worked across a range of industries including FMCG, retail, telco, and financial services. With a depth of experience in brand tracking, comms and advertising evaluation, segmentations, and various ad-hoc studies, she brings a wide range of knowledge to all her projects.

Olivia is an analytical mind and gets stuck into the detail when it comes to analysis. She enjoys taking complex data and turning it into insights that create meaning for the client, focusing on storytelling and actionable recommendations.

Prior to Nature, Olivia spent almost 2 years in London working at an insights agency called Hall and Partners, and before that TRA in Auckland. She moved to Sydney in January of 2026 after chasing the sun and travelling through Europe.


  • In her spare time Olivia loves anything sports, with her most recent love being Formula 1, and has been a fan for over 5 years. Her favourite team is Ferrari, but she also loves to back the underdogs, and wants Williams to return to its former glory.
  • She also enjoys the outdoors. Anywhere that involves a beach or something to swim in and she’s there.
  • As an amateur photographer, you’ll see her often reaching for one of her many cameras (film or digital) to capture the moment, whether it’s people out on a night, or the amazing landscapes she travels to.
  • Speciality Quiz Topic: Penguins. They were (and still are) my favourite animal as a child so I used to love reading and learning about them.
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