Olivia Palmer

Senior Consultant

With over six years of research and insights experience in both client and agency environments, Olivia brings a well-rounded perspective to addressing clients’ strategic challenges.

Adept at ‘getting under the hood’ of a data file, she enjoys uncovering the stories behind the numbers and connecting the dots for clients – whether addressing detailed findings or helping them see the bigger picture.

Olivia is experienced in quantitative research, with a strong grounding in qualitative methodologies, firmly believing in the value of a balanced research approach.

Her expertise spans a broad range of methodologies and sectors, including Financial Services, FMCG, Tourism, Entertainment, Professional Services, and the Public Sector.

She’s particularly passionate about helping brands refine their positioning and communications, and doesn’t shy away from a chunky segmentation or U&A.

Outside of work, Olivia dabbles in writing dubious poetry and making equally questionable art
She’s a squash court regular (according to her, nothing beats the satisfying squeak of rubber soles on the court)
Lived in South Korea for a year where her love of K-dramas and K-pop began
Always ends the week with a Sunday roast (with the crispy potatoes perfected through extensive research)
Originally from South Africa, her signature greeting is a friendly “Howzit”
Guilty pleasures: has spent a questionable amount of money on Bubble Tea & is fluent in Schitt’s Creek one-liners
Specialty quiz topic: Flags & Art history