Bec began her career in the UK, specialising in brand and comms research for global FMCG brands. Prior to joining Nature, she spent six years in strategic insights, helping businesses to develop and execute strategies for growth. Bec is not one to shy away from a thorny challenge and brings a creative, collaborative approach to problem-solving.
Bec is well-versed in a range of quant methodologies including segmentation, choice modelling, portfolio strategy, opportunity identification and optimisation, and CVP. Her experience spans a variety of industries, and she has worked with clients across Financial Services, FMCG, Services, and Tech.