Rory has been involved in market research from the age of 16, when he worked as a face-to-face field interviewer during school holidays. Since then, he has developed a deep interest in understanding the way people think about everything from travel to politics and has worked for clients in FMCG, media and sport.
He is passionate about delivering actionable recommendations for organisations on how they can best communicate with their target audience. Most recently, he worked for the UK government advising on strategic communications and public opinion towards economic policies, before making the move to Nature.