Stefani’s interest in research started at university, where she took electives in market research in the hopes of becoming a better-rounded marketer. After 1.5 years working cross functionally and in marketing for a pharmaceutical company, she began her journey as a market researcher in 2019.
Since then, Stefani has worked across qual and quant on several major consumer healthcare brands.
Stefani’s marketing background, in combination with her experience working client side, have instilled in her a keen interest in the role of market research on brand strategy and overall business performance.
Having also worked in sales, trade and brand marketing, she brings with her an insight into how clients use research data, and an ‘in-house’ understanding of their business needs. Her research experience spans brand and comms tracking, end-to-end NPD development, comms and concept testing, as well as ad hoc brand studies.
Bubbly and extroverted, Stefani is a natural collaborator and prides herself on her ability to harness meaningful relationships both inside and outside of work. She is also a believer that teamwork always makes the dream work.
Specialty Quiz Topic: Proficient in Forensic Files (very niche), literature, sometimes music and anything true crime. Yet to prove actual proficiency in the above.