Tabitha first developed an interest in research at university when completing her honours thesis on the application of consumer behaviour theory towards social enterprise business processes.
Prior to this, she completed a Bachelor of Business majoring in Marketing, equipping her with an extensive toolbox of skills in consumer behaviour and market research.
Prior to joining Nature, Tabitha’s research career began at Colmar Brunton and most recently at Wallis Social Research, where she gained valuable experience working on a range of qualitative and quantitative research projects. A passionate researcher, she has a genuine interest in contributing to research that helps make positive change in the wider community.
Specialty quiz topic: Anything animal related