Traditional choice modelling methods are insufficient to capture the dynamic nature of FMCG markets, where sales are influenced by various factors, including promotional activities and competitor actions.

Nature's Monte Carlo overlay approach addresses these limitations by incorporating the dimension of time into choice modelling. This method simulates a full promotional calendar, accounting for the impact of promotional interactions between brands. This enables FMCG businesses to make informed pricing decisions that maximise profitability in the dynamic market environment.

To find out more, request access to our whitepaper.