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cost of living report


Cost of Living Segmentation
The third instalment of Nature's Cost-of-Living series is here. This groundbreaking report introduces a new segmentation that sheds light on the stark divisions created by Australia's cost of living crisis.
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Revolutionising Choice Modelling

Traditional choice modeling methods are insufficient to capture the dynamic nature of FMCG markets, where sales are influenced by various factors, including promotional activities and competitor actions.

Nature's Monte Carlo overlay approach addresses these limitations by incorporating the dimension of time into choice modeling. This method simulates a full promotional calendar, accounting for the impact of promotional interactions between brands. This enables FMCG businesses to make informed pricing decisions that maximise profitability in the dynamic market environment.
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