Our Story

Our Story

Nature is an award-winning strategic consumer insights consultancy. 

A Certified B-Corp, Nature is in the business of creating clarity for businesses and organisations seeking to make informed, evidence-based decisions.

With a strong boutique ethos and working style, our guiding beliefs and principles are the same today as when we started. At their heart these are about putting our clients first and adapting around their needs, delivering on our promises, working collaboratively to produce great results, and fueling excellence through passion, curiosity and inquiring minds.

Years Old
Great People
Projects Completed
Interviews Conducted
Nature is in the business of tomorrow.

We’re in the business of informing tomorrow for our clients and having a positive impact on the tomorrow of our people, our community, and our environment.

Our work helps clients develop and maintain the best brands, products, and experiences, in an evolving consumer landscape. We do this by providing evidence-based insights and advice to help our clients make more informed decisions.

Our work and culture are recognised and awarded both locally and globally.

What makes us different?

End-to-end capability
People first
Committed to more than just our work
When Nature first started 17 years ago, we specialised in quantitative methods,  but we have since broadened our capability. Our diverse team of marketing scientists, brand strategists, qualitative researchers, quantitative consultants and data translators work together collaboratively on client engagements to create clarity for our clients and provide end-to-end capability across the majority of insights-related engagements.

As a business and a brand, people are at the heart of everything we do – from the people who work with us to the people we work for, and the people we aim to understand. Our whole business is built on solving tomorrow’s problems by better understanding people, and that flows through everything we do.  

We follow through on being people-first by implementing market-leading policies to provide the best opportunities for our people to learn, grow and thrive. We ensure our people do their bit to give back to others, share knowledge and respect our leadership position in the industry.  

Our culture is underpinned by five values: 

  • Encouraging an owner's mindset in our team 
  • Being absolutely committed to the individual growth and development of our people 
  • Ensuring a collegial and collaborative way to work 
  • Providing a safe, inclusive space to bring one’s full self to work 
  • Adopting a caring mindset, expressed toward each other and the community 
We love our craft and the substantive difference we make to our clients, but the higher purpose of helping create a better tomorrow for our community, the planet, and our people – as well as our clients – drives us strongly. It provides meaning and fulfilment beyond the commercial, which also underpins the passion and enthusiasm of our team in all we do.

We live and die by our actions, and we are proud of ours as they demonstrate commitment to our pro bono clients, the time our team spends on charitable causes, as well of course as our association with numerous NFPs such as St Kilda Mums, Fitted for Work, Movember, Safe Steps, WiRE, and the Australian Literacy and Numeracy Foundation.

Our team of experts

Our culture is one of collegiality and collaboration, which intentionally involves the sharing and challenging of ideas and points of view on the variety of projects we are tackling and how best to approach them.

Meet the team
If you have a curious and passionate mind and you’d like to be part of our team, we’d love to hear from you.
Learn More

See what our clients say

“My Nature account team are true business partners. On a recent pack tests project, they were quick to understand our business challenge and went above and beyond to meet our challenging project timelines. Their thorough analysis delivered insightful and action orientated recommendations that we were able to  be effectively implement ahead of launching the new pack design. I look forward to the next opportunity to work with this wonderful Nature team”. – Sarah Smyth, Insights Marketing Manager (Bega Spreads).”

Sarah Smyth
Sarah Smyth - Insights & Innovation Marketing Manager, Bega Foods

“What makes the Nature team really stand out is their ability not simply to design and run incredible research programs and deliver genuine insights; it’s their unique capability in taking that additional step - working with an organisation to embed the insight into the team. Bringing a spirit of true immersion and collaboration in the project we have worked on together has been a real treat for us. It has elevated this work from being a great project to an incredible one, which offers our business lasting value and utility.”

Fay Varsos & Raechel O’Dwyer
Insights Manager – Customer Advocacy & Growth, Customer Insights, Coles

“Nature have risen to the challenge of delivering analysis that goes beyond the data (i.e. the What) and focuses on the So What and Now What that has helped identify clear opportunities for growth within our categories.  Overall, the team at Nature understand the meaning of ‘partner’ and ensure we get what is meaningful to the business and not just what we ask for.”

Darren Kweitel
Senior Consumer & Shopper Insights Manager, Fonterra

“Nature’s report gave us a tangible roadmap forward as a business, clearly explaining the insights (the what’s), the opportunities (the so what’s) and the specific actions moving forward (now what) to the wider business so that we all buy-in/believe and go on the journey together.”

Shannon Donato
Chief Commercial Officer, The Rabbitohs

“Mondelez International has worked with Nature for just over two years now, and in that time we’ve completed over 80 separate projects. The team at Nature always ensures that our projects are managed and completed with care and expertise, as well as providing clear recommendations on strategic direction. I can 100% rely on Nature to provide high quality, timely and clear insights to our business, no matter the scale of the project. Their work clear demonstrates commitment, category knowledge and insight, and is always conducted to the highest standard in terms of quality, content and deliverable. I would definitely recommend Nature in the future, as they have been a great provider of added insight, direction, and added value. I certainly consider Nature to be a highly valued strategic partner to our business”

Dion Brogan
Senior Consumer Insights Manager at Mondelez

“What we found in Nature was not just a research agency but a group of intelligent strategic thinkers who immersed themselves in our brand's problems and opportunities. The team at Nature became part of the team at Patties and whether that be for internal workshops or customer facing presentations, our partnership is born from a truly a collaborative approach, which is a credit to how Nature manage their client relationships”

Stuart Smyth
Strategy Director at Patties Foods

“I've worked with Nature on a number of projects for the past six years and have always found them to be client focused with high levels of client engagement, easy to work with as they take the time to understand your business needs; and the data quality is outstanding“

Sally Harris
Senior Insights Officer at Public Transport Victoria

“Nature’s difference lies in the people, who are energetic, experienced and inspiring. Nature do all the basics very well, but the team really excels when solving complex marketing problems, offering creative and innovative research solutions. They are the complete package.”

Zac Gelman
Marketing Manager at CUB

“Nature managed to start as a boutique company and retain that boutique-y feel. Really, they challenge us, they really force us to think further and get a better outcome.”

Rogerio Pereira
Head of Consumer Insights and Performance, Bega Dairy & Drinks

“I think the big difference in working with Nature is having constant access to senior leaders. They roll their sleeves up and they get involved in the day-to-day activity and are always visible and involved.”

Yolanda Uys
Chief Marketing Officer, Reece

“What you get with Nature is a team that has actually thought through your problem. They bring things you don’t expected or hadn’t thought of, with a strong commercial lens as well

Nick Hickford
General Manager, Strategic Program Delivery, Bulla Dairies

“A hallmark of my relationship with Nature across multiple businesses and categories is that regardless of the scale and complexity of the project, the service levels of the team, their interest and willingness go above and beyond is exceptional the whole way through. What also distinguishes Nature is just the elegant simplicity of storytelling and presenting data in a way that makes it easy to understand what to do with as opposed to what it says. I candidly don’t know how they do it but from the most senior members in the business who I’ve been dealing with for 5 years right through to new recruits. There’s clearly something in the water in the agency”

Drewe Letchford
Hardware: Surface & PC Accessories Category Lead, Microsoft