Nature works across industries, including a wide range of FMCG categories, financial services, retail, apparel, public transport, telecommunications, pharmaceuticals, utilities, insurance, and wealth management.
To help Tennis Australia engage the next generation of fans and players, Nature designed a multi-stage research approach combining ethnographic insights, co-creation, and large-scale validation. This process uncovered what truly resonates with Gen Z, leading to the creation of "TOPCOURT"—a dedicated AO experience featuring entertainment, gaming, and social spaces. The initiative contributed to another record-breaking attendance year, driving long-term tennis participation and growth.
Our client has enjoyed an enviable position over the past two decades, growing from a simple start-up to a leading global digital player with strong brand equity, exceptional shareholder returns and incredible agility to investigate new ventures.
To arrest declining share in a shrinking category, our client was looking to reinvigorate its offering through improvements to its core product and brand positioning.
Our client, a leading financial services provider, was migrating customers to a new product over a 12-month period to align with the strategic direction of the business.
Previous research had identified that a significant number of people taking out general insurance were not aware of the finer details of their policy – resulting in significant issues for customers, providers and the industry, particularly at claims time.
