We follow through on that by implementing market-leading policies to provide the best opportunities for our people to learn, grow and thrive. We ensure our people do their bit to give back to others, share knowledge and respect our leadership position in the industry. And we maintain our start-up values in working with every client as though they’re our first, never bringing a cookie-cutter approach to the table.
The magic of Nature lies in our ability to scale our business by staying true to those start-up values, from one employee in 2006 to a team of 50 working flexibly across Melbourne, Sydney and NZ today. Start-up values matter because they allow people to feel like people. We are determined to give our team personal ownership of our purpose and vision. Rather than feeling like cogs in a machine, we encourage our people to think critically and voice ideas freely – as individuals with real value to contribute to our end product. It is critical to evolving a way of working with clients and data that revolves around one thing: being human. We ensure that everyone at Nature understands that problems can be solved by putting people – not consumers – first.
Similarly, we don’t approach clients with cookie-cutter solutions, but ensure we understand how they operate as people: who they are, the pressures they’re under, what keeps them up at night, how their business operates, and how we can best integrate our work to have maximum impact. This people-first approach fuels our client success, the quality of our work, and how we propel the industry forward.