What we do

What we do

Nature provides evidence-based advice that helps organisations build, optimise and grow their brands, products and experiences.

Our approach is always brief led and never methodology led, which means we deliver clear and compelling insights that inform confident decision-making.

Every engagement starts with your brief, not our methodology. We use research, behavioural science, analytics, cultural insight and brand strategy to inform decisions with purpose and relevance.
Wide-ranging capabilities, supercharged by Aurora
Our outcome-focused approach uses Aurora, our AI platform, at every stage to accelerate delivery and quality.

Qualitative research and behavioural science

Quantitative research

Brand strategy and cultural intelligence

Marketing science

What we do

Our work focuses on developing and optimising brands, evaluating communications and campaigns, building propositions, products and services, and optimising the customer experience.

Identify opportunities
Develop & refine ideas
Optimise offer
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Pre-testing
Campaign evaluation
In-market & post-testing
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Develop strategy
Optimise execution
Guide performance
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Map journeys
Optimise design
Guide performance
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Brand

  • Develop strategy
  • Optimise execution
  • Guide performance
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Communication

  • Creative idea development
  • Pre-testing
  • Campaign evaluation 
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Propositions, products & services

  • Identify opportunities
  • Develop & refine ideas
  • Optimise offering
Learn more

Experience

  • Mapping journeys
  • Optimise design
  • Guide performance
Learn more
We can be brought in for the formative foundational work, all the way through to in-market optimisation.

Brand

Develop strategy
Optimise execution
Guide performance
Developing distinct and sustainable territories that drive brand growth
  • Market Segmentation
  • Market Exploration Studies (Sizing & Scoping)
  • Territory/CVP development
  • Target development and identification for brand or comms purposes (can leverage segmentation)
Case Studies
Optimising communications to cut through and deliver against strategy
  • Ad pre-testing

  • PR development programs

Case Studies
Measuring and enhancing brand and media performance to deliver greater ROI
  • Brand tracking
  • Campaign evaluation 
Case Studies

Communication

Creative idea development
Pre-testing
Campaign evaluation
Developing and refining early creative ideas and platforms to ensure they are distinctive, resonant and strategically aligned
  • Proof point and message development
  • Creative platform development

  • Creative territory testing

Case Studies
Evaluating near-final creative before launch to understand cut-through and impact potential, and to identify improvements that increase in-market effectiveness
  • Benchmarking pre-launch performance

  • Executional diagnostics

Case Studies
Measuring communications in the real world to evaluate media effectiveness and impact, and help identify how future activity can be strengthened
  • Measure campaign creative recall and resonance
  • Behavioural and brand impact measurement
Case Studies

Propositions, products and services

Identify opportunities
Develop & refine ideas
Optimise offer
Examining unmet needs against decision making drivers, to identify opportunities for growth
  • Consumer/Market Segmentation
  • Category U&As (occasion/consumer lenses)
  • Market Exploration Studies (Sizing & Scoping)
  • Path-to-purchase/shopper decision making
Case Studies
Developing and refining new ideas to ensure they have commercial impact
  • Territory development
  • Concept/claims/feature ideation
  • Concept/claims/feature screening
  • Concept testing & optimisation
  • Concept in-market estimation (volumetrics)
Case Studies
Measuring and optimising offers in-market to deliver greater ROI
  • Product/service feature optimisation (ie pack changes)
  • Pricing strategy optimisation
  • UX optimisation
Case Studies

Experience

Map journeys
Optimise design
Guide performance
Identifying and prioritising consumer-centric experience platforms
  • Journey maps
Case Studies
Evolving and fine-tuning new service models to drive advocacy
  • Prototype testing
  • UX optimisation
Case Studies
Measuring and enhancing organisational performance to drive acquisition and retention
  • VOC program advisory
  • Strategic NPS
Case Studies

See what our clients say

We’ve been continually impressed by Nature's approach including the thoughtful input, creativity, diligence, and collaboration. We also very much appreciate the way in which Nature worked with us on the myriad of complexities that go hand in hand with the animal welfare space and more specifically the layers of consideration that go into us being a certification.

We knew our decision to work with you all was a good one, but you’ve continually impressed us, and we’ve very much appreciated your enthusiasm and commitment.

Our team has been thoroughly engaged with the process and have appreciated Nature's wealth of expertise. We are really pleased with the outcome, and it’s great to see the new brand now live in market, creating clearer signals of trust.

RSPCA Certified
Krystal Hemsworth - Marketing Manager, RSPCA Approved

"Nature helped us see Canberra’s brand more clearly, and measure how others see us over time. They built a brand equity model to benchmark awareness and perceptions, and a decision-support-system (DSS) to turn those insights in practical guidance. Together, these form the foundation for how Brand Canberra will evaluate its long-term impact. 

Nature's work is also providing value for our partners. The ACT Tourism team has adopted it as their way to track their long-term performance in interstate markets, and it’s helping them make confident decisions about strategy and investment.

The team at Nature are smart, curious, and deeply collaborative. They brought rigour to the research and made it practical and usable for everyone who needs it. They ask the right questions, and they know how to translate complex insights into clear direction.

If you’re looking for a partner who can help you understand your brand and give you the tools to make better decisions, I recommend Nature without hesitation."

Shaka Kane
Shaka Kane - Senior Marketing Manager, Griffith University

“My Nature account team are true business partners. On a recent pack tests project, they were quick to understand our business challenge and went above and beyond to meet our challenging project timelines. Their thorough analysis delivered insightful and action orientated recommendations that we were able to  be effectively implement ahead of launching the new pack design. I look forward to the next opportunity to work with this wonderful Nature team”. – Sarah Smyth, Insights Marketing Manager (Bega Spreads).”

Sarah Smyth
Sarah Smyth - Insights & Innovation Marketing Manager, Bega Foods

“What makes the Nature team really stand out is their ability not simply to design and run incredible research programs and deliver genuine insights; it’s their unique capability in taking that additional step - working with an organisation to embed the insight into the team. Bringing a spirit of true immersion and collaboration in the project we have worked on together has been a real treat for us. It has elevated this work from being a great project to an incredible one, which offers our business lasting value and utility.”

Fay Varsos & Raechel O’Dwyer
Insights Manager – Customer Advocacy & Growth, Customer Insights, Coles

“Nature have risen to the challenge of delivering analysis that goes beyond the data (i.e. the What) and focuses on the So What and Now What that has helped identify clear opportunities for growth within our categories.  Overall, the team at Nature understand the meaning of ‘partner’ and ensure we get what is meaningful to the business and not just what we ask for.”

Darren Kweitel
Senior Consumer & Shopper Insights Manager, Fonterra

“Nature’s report gave us a tangible roadmap forward as a business, clearly explaining the insights (the what’s), the opportunities (the so what’s) and the specific actions moving forward (now what) to the wider business so that we all buy-in/believe and go on the journey together.”

Shannon Donato
Chief Commercial Officer, The Rabbitohs

“Mondelez International has worked with Nature for just over two years now, and in that time we’ve completed over 80 separate projects. The team at Nature always ensures that our projects are managed and completed with care and expertise, as well as providing clear recommendations on strategic direction. I can 100% rely on Nature to provide high quality, timely and clear insights to our business, no matter the scale of the project. Their work clear demonstrates commitment, category knowledge and insight, and is always conducted to the highest standard in terms of quality, content and deliverable. I would definitely recommend Nature in the future, as they have been a great provider of added insight, direction, and added value. I certainly consider Nature to be a highly valued strategic partner to our business”

Dion Brogan
Senior Consumer Insights Manager at Mondelez

“What we found in Nature was not just a research agency but a group of intelligent strategic thinkers who immersed themselves in our brand's problems and opportunities. The team at Nature became part of the team at Patties and whether that be for internal workshops or customer facing presentations, our partnership is born from a truly a collaborative approach, which is a credit to how Nature manage their client relationships”

Stuart Smyth
Strategy Director at Patties Foods

“I've worked with Nature on a number of projects for the past six years and have always found them to be client focused with high levels of client engagement, easy to work with as they take the time to understand your business needs; and the data quality is outstanding“

Sally Harris
Senior Insights Officer at Public Transport Victoria

“Nature’s difference lies in the people, who are energetic, experienced and inspiring. Nature do all the basics very well, but the team really excels when solving complex marketing problems, offering creative and innovative research solutions. They are the complete package.”

Zac Gelman
Marketing Manager at CUB

“Nature managed to start as a boutique company and retain that boutique-y feel. Really, they challenge us, they really force us to think further and get a better outcome.”

Rogerio Pereira
Head of Consumer Insights and Performance, Bega Dairy & Drinks

“I think the big difference in working with Nature is having constant access to senior leaders. They roll their sleeves up and they get involved in the day-to-day activity and are always visible and involved.”

Yolanda Uys
Chief Marketing Officer, Reece

“What you get with Nature is a team that has actually thought through your problem. They bring things you don’t expected or hadn’t thought of, with a strong commercial lens as well

Nick Hickford
General Manager, Strategic Program Delivery, Bulla Dairies

“A hallmark of my relationship with Nature across multiple businesses and categories is that regardless of the scale and complexity of the project, the service levels of the team, their interest and willingness go above and beyond is exceptional the whole way through. What also distinguishes Nature is just the elegant simplicity of storytelling and presenting data in a way that makes it easy to understand what to do with as opposed to what it says. I candidly don’t know how they do it but from the most senior members in the business who I’ve been dealing with for 5 years right through to new recruits. There’s clearly something in the water in the agency”

Drewe Letchford
Hardware: Surface & PC Accessories Category Lead, Microsoft
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