Nature is a strategic insights consultancy

We're in the business of informing tomorrow

We exist to provide evidence-based insights to a range of client organisations to help them make more informed business and marketing decisions.

This involves understanding human Nature and the Nature of people.

What we do

Our work focuses on developing and optimising brands, products and services.
Develop strategy
Optimise execution
Guide performance
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Map journeys
Optimise design
Guide performance
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Product & Services
Identify opportunities
Develop & refine ideas
Optimise offer
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Identify opportunities
Develop & refine ideas
Optimise offer
Learn More
Map journeys
Optimise design
Guide performance
Learn More
Develop strategy
Optimise execution
Guide performance
Learn More
Nature is a 
data-agnostic multi-disciplinary consulting firm

Advanced quantitative research

Marketing science

Contemporary qualitative research

Brand strategy

Contextual cultural and societal intellegence gathering

Data visualisation

As a Certified B Corp, we are one of around 400 Australian organisations considered leaders in the global movement to innovate economic and operational systems to have a positive impact on society, the community, our planet, clients and our team.

B stands for ‘benefit for all’ – our certification providing an elevated sense of purpose to our mission and work.


Where work intersects with cultural connection in vibrant office spaces with top-notch facilities. 
Learn more about life at Nature

The Nature Difference

What makes Nature different is that our clients and team experience us as a very small boutique, yet we perform at scale.

We make a point of staying true to the start-up values that built our business and reputation.

We relentlessly invest time and energy in our people, culture and ways of working.

We are careful to give all of our clients an outstanding level of service, regardless of their size or tenure.


Our work and culture are being recognised both locally and globally

Case studies

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See what our clients say

“My Nature account team are true business partners. On a recent pack tests project, they were quick to understand our business challenge and went above and beyond to meet our challenging project timelines. Their thorough analysis delivered insightful and action orientated recommendations that we were able to  be effectively implement ahead of launching the new pack design. I look forward to the next opportunity to work with this wonderful Nature team”. – Sarah Smyth, Insights Marketing Manager (Bega Spreads).”

Sarah Smyth
Sarah Smyth - Insights & Innovation Marketing Manager, Bega Foods

“What makes the Nature team really stand out is their ability not simply to design and run incredible research programs and deliver genuine insights; it’s their unique capability in taking that additional step - working with an organisation to embed the insight into the team. Bringing a spirit of true immersion and collaboration in the project we have worked on together has been a real treat for us. It has elevated this work from being a great project to an incredible one, which offers our business lasting value and utility.”

Fay Varsos & Raechel O’Dwyer
Insights Manager – Customer Advocacy & Growth, Customer Insights, Coles

“Nature have risen to the challenge of delivering analysis that goes beyond the data (i.e. the What) and focuses on the So What and Now What that has helped identify clear opportunities for growth within our categories.  Overall, the team at Nature understand the meaning of ‘partner’ and ensure we get what is meaningful to the business and not just what we ask for.”

Darren Kweitel
Senior Consumer & Shopper Insights Manager, Fonterra

“Nature’s report gave us a tangible roadmap forward as a business, clearly explaining the insights (the what’s), the opportunities (the so what’s) and the specific actions moving forward (now what) to the wider business so that we all buy-in/believe and go on the journey together.”

Shannon Donato
Chief Commercial Officer, The Rabbitohs

“Mondelez International has worked with Nature for just over two years now, and in that time we’ve completed over 80 separate projects. The team at Nature always ensures that our projects are managed and completed with care and expertise, as well as providing clear recommendations on strategic direction. I can 100% rely on Nature to provide high quality, timely and clear insights to our business, no matter the scale of the project. Their work clear demonstrates commitment, category knowledge and insight, and is always conducted to the highest standard in terms of quality, content and deliverable. I would definitely recommend Nature in the future, as they have been a great provider of added insight, direction, and added value. I certainly consider Nature to be a highly valued strategic partner to our business”

Dion Brogan
Senior Consumer Insights Manager at Mondelez

“What we found in Nature was not just a research agency but a group of intelligent strategic thinkers who immersed themselves in our brand's problems and opportunities. The team at Nature became part of the team at Patties and whether that be for internal workshops or customer facing presentations, our partnership is born from a truly a collaborative approach, which is a credit to how Nature manage their client relationships”

Stuart Smyth
Strategy Director at Patties Foods

“I've worked with Nature on a number of projects for the past six years and have always found them to be client focused with high levels of client engagement, easy to work with as they take the time to understand your business needs; and the data quality is outstanding“

Sally Harris
Senior Insights Officer at Public Transport Victoria

“Nature’s difference lies in the people, who are energetic, experienced and inspiring. Nature do all the basics very well, but the team really excels when solving complex marketing problems, offering creative and innovative research solutions. They are the complete package.”

Zac Gelman
Marketing Manager at CUB

“Nature managed to start as a boutique company and retain that boutique-y feel. Really, they challenge us, they really force us to think further and get a better outcome.”

Rogerio Pereira
Head of Consumer Insights and Performance, Bega Dairy & Drinks

“I think the big difference in working with Nature is having constant access to senior leaders. They roll their sleeves up and they get involved in the day-to-day activity and are always visible and involved.”

Yolanda Uys
Chief Marketing Officer, Reece

“What you get with Nature is a team that has actually thought through your problem. They bring things you don’t expected or hadn’t thought of, with a strong commercial lens as well

Nick Hickford
General Manager, Strategic Program Delivery, Bulla Dairies

“A hallmark of my relationship with Nature across multiple businesses and categories is that regardless of the scale and complexity of the project, the service levels of the team, their interest and willingness go above and beyond is exceptional the whole way through. What also distinguishes Nature is just the elegant simplicity of storytelling and presenting data in a way that makes it easy to understand what to do with as opposed to what it says. I candidly don’t know how they do it but from the most senior members in the business who I’ve been dealing with for 5 years right through to new recruits. There’s clearly something in the water in the agency”

Drewe Letchford
Hardware: Surface & PC Accessories Category Lead, Microsoft
If you have a curious and passionate mind and you’d like to be part of our team, we’d love to hear from you.
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