James began his career in market research over a decade ago and since then has led engagements with local and global brands across a variety of sectors including FMCG, retail, automotive, utilities, aged care and finance to name a few.
With particular expertise in brand strategy and communications, James has a passion for understanding how and why people make decisions and identifying ways to influence this.
James’ strong commercial acumen, combined with a natural ability to simplify robust and complex information into actionable insights has earnt him a strong reputation among clients as a key adviser to unlock brand growth.