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Alex Coningham

Associate Director

Alex is a motivated problem solver. He thrives on unpacking challenges for clients, and distilling complex ideas and data sets into simple, actionable insights.

Alex’s natural curiosity is kindled by a strong background in research, completing his Masters in Psychophysics, working on camouflage with Defence, and consulting in the Franchising sector before coming to market research in 2017. This curiosity enables him to become passionate about almost anything: “the deeper we dig into a topic, the more fascinating it tends to become”.

Alex has enjoyed applying complex methodologies such as choice models and segmentations to generate measurable, positive impact for clients across various sectors, including healthcare, financial services, and government.

  • Proud dad to Zaci Austin
  • Lives at the beach and loves fishing from his kayak
  • Plays guitar, his favourite music is punk, metal, and hardcore
  • Specialty Quiz Topic: 90s music, cocktails, and cars/motorbikes