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Aliya Hasan

Director - Head of Strategy

Aliya's fascination with the magic of brands started at an early age - she loved watching ads and freakishly remembers all those taglines and jingles even today. A self-proclaimed cultural nomad, Aliya has lived across four continents and travelled to over 30 countries. She sees her wanderlust as an inspiration when it comes to decoding culture, understanding people and sharpening her instincts as a strategist.

With two decades of experience, Aliya has a unique skillset across brand, creative and communications strategy. Bringing a truly ‘end to end’ perspective, she has led brand positioning, portfolio planning, brand identity and activation projects across numerous sectors such as FMCG, travel, sports, technology, retail, automotive, energy, education, NFP and services marketing.

  • Her work has been awarded internationally – including Cannes gold and multiple Effies.
  • Aliya has featured in Campaign Asia's Women to Watch and B&T Women in Media Power List.
  • A regular on judging panels such as the APAC Effies, Media Federation of Australia and WARC awards.
  • An advocate for diversity and inclusion in marketing, she is an active opinion leader in this space.

She champions a modern and creative approach to brand building, one that blends the psychology of behaviour with data signals and digital intelligence.

  • Aliya’s obsessions - food, fitness and her fur baby (Truffle the chocolate Labrador)
  • Belonging to a family of animal lovers, four legged friends (canine, feline or equine) have always been around
  • You will often find her adding to a perpetual ‘to-eat’ list of the latest dining venues or experimenting in the kitchen
  • She draws energy from her many active pursuits, be it running, hiking, road trips or off-roading and knows her way with a racquet - tennis, squash, badminton and table tennis

Specialty Quiz Topic: Bollywood movies and music