Aliya's fascination with the magic of brands started at an early age - she loved watching ads and freakishly remembers all those taglines and jingles even today. A self-proclaimed cultural nomad, Aliya has lived across four continents and travelled to over 30 countries. She sees her wanderlust as an inspiration when it comes to decoding culture, understanding people and sharpening her instincts as a strategist.
With two decades of experience, Aliya has a unique skillset across brand, creative and communications strategy. Bringing a truly ‘end to end’ perspective, she has led brand positioning, portfolio planning, brand identity and activation projects across numerous sectors such as FMCG, travel, sports, technology, retail, automotive, energy, education, NFP and services marketing.
She champions a modern and creative approach to brand building, one that blends the psychology of behaviour with data signals and digital intelligence.
Specialty Quiz Topic: Bollywood movies and music