Originally from the UK, Charlotte realised her love of studying human behaviour after completing a masters degree in Consumer Psychology with Business, and discovering what influences peoples buying behaviours and choices.
Shortly after graduating, she started her career within a brand communications and advertising research agency in London, before moving to a global consumer and sensory research agency in Oxford, working on helping clients to create and optimise products within the FMCG sector.
Charlotte loves products and has a keen interest in helping clients land on all aspects of the consumer experience throughout the innovation journey, from product to pack!
Specifically Charlotte has a keen interest in sustainability as well as the plant based space, and is keeping a curious eye on the development of cultured meat.
Charlotte is also passionate about creating beautiful, story-led presentations for her clients.
Specialty Quiz Topic: No specialty area (as yet), but it’s not and never will be, sport