With a background in psychology and behavioural science, Jackie has a natural curiosity about human behaviour, focussing this on the world of market research and understanding what makes consumers tick.
Jackie has spent many years working on FMCG brands, from sensory testing of beers all around the country, to exploring hair care brands and packaging, to consumer usage and attitudes studies, and even evaluating dog treats. She has built experience across a range of methodologies and industries.
Jackie is adept at leading multiple fast-paced projects, while ensuring outcomes look beyond just the results to the big picture meaning and broader business implications – always presented in an easy to understand way.