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Lizi Pritchard


Lizi has a background in Psychology – she holds a Bachelors’ degree in the subject, as well as a Masters in Forensic Psychology.

She is fascinated by human cognition and behaviour, which is what drove her to pursue a career in market research.

Her first market research role was at Kantar Millward Brown in London back in 2013. Since then she’s gained a wealth of experience across geographies, sectors and research techniques. Lizi is now an experienced quantitative researcher with a track record of helping clients grow their businesses with data-driven insight and consultancy.

She is especially passionate about brand strategy, communications and media. However, she thrives on variety so is always ready to get stuck into any project – no matter its shape or size.

  • Originally from London, but now accustomed to being warm so Australia is stuck with her
  • Enjoys lifting heavy things – mostly, but not exclusively, at the gym
  • Loves eating, hates cooking
  • Avid traveler – a destination with some sort of experience that gets the adrenaline pumping is preferred

Specialty quiz topic: Noughties metal or Love Island