Paddy came into research consultancy 7 years ago, via a Commerce Degree and an interest in advertising.
While his specialty still lies in advertising optimisation, he has worked across all types of projects since – big and small, ongoing and ad-hoc, cheese makers to charities.
He is particularly experienced in leading end-to-end foundational segmentation research – producing intuitive and actionable solutions that can seamlessly feed into brand and communications strategy.
Presentation and the robust discussion around the strategic brand recommendations he provides is what drives Paddy’s passion for his work and the industry.
He is a ‘Millennials’ expert – leading Nature’s self-funded exploration into the unique generation.
Specialty Quiz Topic: Sport and Australian Politics