Peter has spent 18 years helping shape Nature from start-up into one of Australia’s most decorated independent strategic insights businesses. Now a Senior Partner, he brings an actuarial background, deep technical expertise and a rare ability to turn complex business problems into clear, evidence-based direction.
An actuary by background, Peter is known by clients for a rare combination: a strong understanding of business issues and outstanding conceptual and technical analytic skills. A natural problem solver, he has a unique ability to create clarity out of complexity, constantly pushing the boundaries of what Nature can deliver for clients. As a leader in the marketing research industry in Australia, he has won four Australian Market Research Society Awards for Research Effectiveness and Technology & Innovation for Choice Modelling Studies and Techniques.
Prior to Nature, Peter headed up the Customer Analytics department at Roy Morgan Research. Before that, he was an Actuarial Analyst at Mercer in Superannuation, after specialising in Actuarial Studies and Finance at university.
Peter is a regular speaker at The Research Society’s Professional Development Programs and regularly publishes articles for research and marketing publications. He also sits on the editorial committee for Research News.
To call Pete an over-achiever is an understatement: school band leader, talented sportsman, maths genius and supreme baker.
Specialty quiz topics: Australian history between 1800-1900; early 1990s films; early 1990s music; Uranus and its many moons.