Following a degree in Psychology from the University of Manchester, Si fell straight into market research and never left. With psychology as a backbone, and an aptitude for tricking his friends, he is inherently interested in how people can be influenced through various techniques and mediums.
His career to date has seen him delivering wide scale multi market research as well as analysing data in creative ways to recommend different brand strategies. From working across a range of industries, he can give actionable and strategic recommendations in a fast-paced environment with challenging deadlines. Behind everything, however, is a desire to tell the story behind the data in a creative way.
Prior to joining Nature, Si was an Associate Director at a tech start-up in London called Streetbees, focussing on both brand strategy within his own projects, and data strategy for the wider company.
Speciality Quiz Topic: Capital cities and the A Song of Ice and Fire book series