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Vicky Illingworth

Associate Director

Vicky began her career at a global brand & communications insights agency in London, and has since developed as a hands-on, curious and conscientious dualist researcher.

She specialises in quantitative approaches and loves to build a holistic story that delivers useful insights, whether across brand tracking, concept testing or segmentations.

Her experience has spanned several categories from FMCG, to Finance, to Media, with a strong client relationship being the linchpin of a successful and enjoyable project. Her curiosity for human behaviour is a key asset in asking the right questions and delivering those critical answers.

  • Loves a new adventure, from road-tripping through Australia, to bungy jumping in New Zealand (just don’t ask her to go camping)
  • A foodie, always keen for restaurant recommendations and recipes
  • Is quickly accumulating wine from Aussie vineyards at a faster rate than she can drink


Specialty Quiz topic: general knowledge (aka the easy ones please)