Vicky began her career at a global brand & communications insights agency in London, and has since developed as a hands-on, curious and conscientious dualist researcher.
She specialises in quantitative approaches and loves to build a holistic story that delivers useful insights, whether across brand tracking, concept testing or segmentations.
Her experience has spanned several categories from FMCG, to Finance, to Media, with a strong client relationship being the linchpin of a successful and enjoyable project. Her curiosity for human behaviour is a key asset in asking the right questions and delivering those critical answers.
Specialty Quiz topic: general knowledge (aka the easy ones please)