Nature works across industries, including a wide range of FMCG categories, financial services, retail, apparel, public transport, telecommunications, pharmaceuticals, utilities, insurance, and wealth management.
Our client was developing a business case to support changing a key feature of their product’s packaging; a change that was hypothesised to deliver greater value to the consumer and hence justify a price increase.
Over the last two decades, public transport usage has grown tremendously in Melbourne. By way of example, in the two years from Dec’06 to Dec’08, usage across train, tram and bus increased by 21%.
We were approached by a major retailer of household goods and apparel to help increase the value to the business of their store card loyalty program, which at the time had in excess of 3 million members.
