After Perri Moustoukis and Jyron Calleja's PechaKucha talks on friction and attention, Chris Crook asks where the thinking leads for brands: which friction should we remove, and which should we protect?
After taking the stage at Speak or Spectate, the Human Insights Conference PechaKucha night, Perri Moustoukis makes the case for the effort we have spent twenty years removing.
