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Christine O’Keefe

Head of Qualitative Consulting

Over her 20+ year career to date, Chris has cultivated a unique set of skills that fuse together beautifully to address a client challenge all the way from the initial wondering to the pointy end of taking a solution to market.

Through deeply considered insight design that is bespoke to the client challenge, applied behavioural science to help uncover the unshared and a depth of experience in strategic comms, she is able to help brand owners realise their power and unlock value in consumers' eyes and minds.


Knowing that a strategic direction is only as strong as it is actionable, Chris ensures insights are shared within a clear, succinct and inspiring narrative that stakeholders at all levels can own and lead with enthusiasm throughout their organisation.

  • Chris loves getting lost in a great novel and will often ‘miss' the characters once she finishes it
  • A huge fan of group fitness classes and the power of the crowd to make her push herself beyond her self-imposed limits
  • Lover of music of all kinds and usually has a gig or two on the horizon (most often during the day these days!)
  • Specialty Quiz Topic: Random pockets of knowledge across a range of areas but probably pop culture/music, particularly of the 80s/90s era
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