Emma began her career in professional services, specialising in customer experience and retention. She has a unique ability to draw together primary and secondary data to elevate the standard ‘tracker’ and ensure it is used by clients as a powerful strategic tool.
She couples this with tactical research, particularly in FMCG. A seasoned researcher in pack refreshes and concept testing, Emma draws on years of experience when interpreting results as well as her broader knowledge of the category and emerging trends.
With every project, Emma brings not only her unwavering commitment to quality but her creative flair and eye for detail, visualising data in compelling ways to ensure findings are delivered with impact.