Haydn has worked in research across Australia and the UK. He began his career in media research with some of the UK’s biggest radio brands before moving agency-side to collaborate with some of the world’s largest consumer brands.
With a background in brand and communications research, both strategic and tactical, Haydn enjoys uncovering what consumers think, why they think it, and what this means for brands. He is passionate about solving client challenges and understanding how core brand strategy comes to life across consumer and brand touchpoints, whether in brand positioning, customer experience, claims, communications, or creating the ideal offer.
After gaining experience at leading global research agencies, Haydn spent the last few years at a global advertising agency, developing methodologies that combine quantitative and qualitative research with advanced modelling. These approaches have helped bring their view of brand building to life.