Jemimah is a qualitative researcher and strategist who spots patterns everywhere – from supermarket aisles to social feeds – and turns them into clear, actionable insight.
With a background in fine art and over a decade in strategy and cultural analysis, she brings creative thinking and commercial focus to every brief. Her work sheds light on the messy, human side of decision-making, helping brands understand not just what people do, but why – and what to do about it.