With a genuine interest in people and a background in brand strategy, Josie's approach to qualitative research is equal parts creative and strategic.
Josie will always work to get to know someone as a person first, and then a customer, to gain a true understanding of how they think and why that is. She then ensures brands and organisations accurately reflect these people in their positioning, communication and decision-making.
So far, she has gotten to know the customers of clients across a range of categories; sports, arts, retail, FMCG, finance, tech, SMEs and healthcare.